Do’s and Don’ts of Entrepreneurship
Entrepreneurship is a roller-coaster ride. The moment one embarks upon the long-drawn journey, there are bound to be numerous challenges. Every entrepreneur embarks on a journey that is an ever-changing process, tasting the high of successes and feeling the lows of...
FinTech trends that will disrupt the Global Financial Markets
Technology has always dominated the financial industry. The radical transformation in consumer consumption and behaviour has led to a stark increase in online payments and applications. FinTech companies have identified this business hotspot and they are set to...
Green bonds are making a comeback. Will we get them right this time?
Despite the growing concerns about climate change, pollution and other environmental issues, green bonds remained a footnote – if anything – at most investor’s agendas.
Brands haven’t been this political since the Cold War Era: Nike, Pepsi and the decision of taking sides
Should brands get political? If so, how much?
Hints of what can happen when brands adopt strong political positions can be found in the recent past – Read on.
#racism #america #kaepernick #coldwar #pepsi #cocacola #russia #southafrica #nike
Revenge Spam: The dark side of newsletters
In our era, most spam accounts for unwanted email, which may spring from both legal and illegal use of the copious databases that contain our email addresses. Unlike regular spam, revenge spam involves a third actor: the avenger, which exploits a systemic weakness to harm its target, and indirectly, the brand that provides the newsletter service as well.
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