Brands haven’t been this political since the Cold War Era: Nike, Pepsi and the decision of taking sides
Should brands get political? If so, how much?
Hints of what can happen when brands adopt strong political positions can be found in the recent past – Read on.
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Revenge Spam: The dark side of newsletters
In our era, most spam accounts for unwanted email, which may spring from both legal and illegal use of the copious databases that contain our email addresses. Unlike regular spam, revenge spam involves a third actor: the avenger, which exploits a systemic weakness to harm its target, and indirectly, the brand that provides the newsletter service as well.
The brand that became a nation: How Facebook’s Libra project is making us rethink the world we live in
The brand that became a nation: How Facebook’s Libra project is making us rethink the world we live in Many analysts believe that when you are one of the biggest, most impactful advertising platforms in history, launching a product is a piece of cake, but that may not...
Destroying the Amazon will kill the ‘Brazil brand’ in record time
There are many ways to kill a seemingly indestructible brand. Back in the 1980s, Coca Cola execs almost succeeded at destroying their brand by changing the formula of - what else? - the Coca Cola beverage itself. Another way to bury a brand requires failing in the...
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