The Covid-19 global pandemic has turned out to be one of the most defining moments of 2020. The shopping and consumption patterns have heavily been affected. The shopping trends have changed with altering needs, lifestyles and preferences of consumers as well as organisations. Consumers now more than ever would prefer shopping in a manner that is convenient, safe and hygienic and the e-commerce space meets these requirements.

Shopping patterns that started as panic and bulk buying off e-commerce portals are gradually turning into a new normal for a lot of people. People are using technology to get food delivered, purchasing essentials off online platforms now and are indulging in retail therapy. This uncertainty is making them over-prepare for occasions in turn leading to stocking up of supplies. People have also become extremely conscious of their safety from the virus which has led to a significant drop in physical shopping occasions. A major chunk of offline retail shopping has now shifted base online.

The e-commerce space is thus solidifying its foothold in the Indian marketplace with traditional shoppers now taking up online purchasing options. This transition will only further propel the e-commerce growth. This shift to and the spike in e-commerce shopping does not apply to all industries though. This is especially true for online sellers of household goods and groceries, medicines, and cleaning supplies. Subscription and convenience services have increased substantially as well.

While the consumers rejoice with the on-the-surface perks of e-commerce, it has its own limitations. It is not a guarantee for seamless shopping. The convenience comes with its own risks which is the pandemic specific problem of sick workers spreading the infection.

This pandemic has especially been challenging for business owners who now have to adapt to these newer dynamics and try to support the customer’s needs with their own. With soaring demands, e-commerce companies also need to ensure that the goods and services reach their customers in a timely fashion.

The rise of eCommerce brings with it serious concerns about the impact it has on the environment. The need for home delivery results in excessive packaging, emission spikes and an upturn in the amount of traffic.

While we adjust to these changing lifestyles, we should not forget the impact of our actions on the environment. We need to take care of the environment just the way we are taking care of ourselves. It’s time to view everything from a sustainability lens.

Everything said and done, it’ll ultimately boil down to how much effort are you putting in consciously. Every small sustainable change will contribute to a larger difference. Do you think we could make e-commerce more sustainable?