About me

My Story

“We are what we do, but also what we dream.” – Priyanka B

I breathe business. My first guru was my father. I was a teenager when he took me under his wing, allowing me to witness the highs and lows of building a multinational company.

I started working at the age of 16 and founded my first company at 21. After earning my college degree, I completed my Masters and moved onto managerial positions within multinational companies.

I still see myself as a serial learner. Mr. Praveen Vishakantaiah – former president of Intel India – once told me to always remember the power of q/cu: question and curiosity. I never forgot to live by those words; along with my determination and hard work, they made me who I am. I would not be the person I am today without the experiences and opportunities I’ve had throughout my entrepreneurial journey.

Nowadays, business is my routine, marketing my passion, and a sustainable society my paramount goal. I believe we are all blessed in our own ways, but some of us have the means and time to pay those blessings forward. As a UN Sustainable Goals advocate, I’m on a mission to create a better world. I’m also building my legacy one brick at a time. I still have a long way to go, but I’m ready. I’ve always been.

“The Beautiful thing about learning is no one can take it away from you”

– B.B.King

A Few Favorite Quotes

“Literacy is a bridge from misery to hope”
– Kofi Annan

“The world we have created is the product of our thinking, it cannot be changed without changing our thinking”
– Albert Einstein

“At the end of it all,our life’s purpose is to – make a positive impact, spread love, respect and be kind”
– Priyanka B

“Don’t be afraid to stand for what you believe in, even if that means standing alone.” 

– Andy Biersack

Education

”Education is not the learning of facts but the training of the mind to think”.

– Albert Einstein

The story of my higher education is not a linear, rosy one. In fact, it begins with the major setback of getting into Columbia University, but ultimately not being able to attend. Coming from a different culture, the idea of a “Manhattan life” was not well received by my newly-migrated family, for which I was asked to attend St. John’s instead – located in the more familiar environment of our new neighborhood.

Surprisingly, I didn’t have the chance to regret not going to Columbia: attending St. John’s University turned out to be one of the best things in my life. The institution gave me a unique series of perspectives: I got to know myself and my abilities better, becoming a more confident, knowledgeable person.

After acquiring my Bachelor’s Degree in Marketing and being honored by the National Marketing society at SJU, I was referred to Fordham’s University M.S. in Marketing Intelligence Program by Dr. Timothy Keiningham, one of my early mentors and teachers. After two years of hard work, I received my Master’s degree in August 2019. Fordham detailed my marketing abilities, and I will always be thankful to the institution for broadening my intellectual curiosity and strengthening my passion for my career.

“To me these degrees were acknowledgement of my passion in Marketing”

– Priyanka B

Accreditations

  • 2017 – B.S. in Marketing, Tobin School Of Business, St. John’s University.
  • 2019 – M.S. in Marketing Intelligence, Gabelli School of Business, Fordham University.
  • 2019 – M.S. in Financial Technology, Harvard Business School, Harvard University.

 

Certifications

  • Fintech – Harvard University
  • Google Ads Fundamentals
  • Google Ads Display
  • Google Ads Shopping
  • Google Analytics
  • Hubspot Email Marketing
  • Hubspot Inbound Marketing

Skills Applied in Previous Work

  • Digital Marketing
  • Event Marketing
  • Market Research
  • Analytics
  • Pricing Optimization
  • CRM Management and Optimization
  • Project Management
  • Business Development
  • P&L Management & Budgeting
  • Operations Management
  • Strategic Planning & Execution

Traits

• Leadership
• First Principle Thinking
• Time management
• Micromanagement
• Goal-oriented
• Future-focused
• Critical Thinking
• Resiliency
• Creativity

Tools Applied in Previous Work

• Windows OS
• Mac OS
• Adobe Creative Suite
• SPSS
• SAS
• MySQL
• MS Office Suite
• Salesforce CRM
• Pardot
• GSuite
• Hootsuite
• Hubspot
• Unbounce
• MailChimp
• SM Platforms (Instagram, Twitter, LinkedIn, Facebook)
• WordPress CMS
• Evernote
• SurveyMonkey
• Trello
• Asana
• Basecamp
• Slack
• SEM Rush
• Yoast
• Buffer
• Canva
• Tableau
• Cision

Do you have a project in mind?